“once in your life you need a doctor, a lawyer, a policeman.
every single day, three times a day, you need a farmer”

we are thankful for the hard-working farming families across our nation.  we are #thankful4farmers

Farmers working hard to not only put food on their table, but also the tables of every Australian family every day.

Thankful has launched the Thankful4Famers initiative, bridging the gap between brands, consumers and agricultural communities in a unified movement to demonstrate support for Australian farming and rural communities. And raising funds to create sustainable transformational impact.

Thankful4Farmers is unifying brands and industries to amplify support, multiplying the impact, bringing industries together to make the BIGGEST difference.

We are calling for ALL Australian brands and businesses to support Thankful4Farmers and asking ALL Australian families to purchase products that are co-branded with the Thankful4Farmers logo.  With every product purchased, you will be demonstrating to our farming and rural communities how much they are valued.


our mission

The Thankful4Farmers initiative aims to celebrate the important and significant contribution of farmers and agriculture to both the economy and culture of Australia. Celebrating the incredible diversity and quality of produce and sharing the stories of those who produce it for us.

Thankful4Farmers is a collaborative initiative bringing together industries, brands, influencers and consumers in a united effort to raise awareness and generate revenue to support sustainable agriculture and regional communities across Australia.

Farmers across the globe are facing unprecedented challenges; climatic conditions, reduced investment, falling commodity prices and raising tariffs and evolving consumer expectations.

All of which is causing many to lose farms that have been in their families for generations. As a result, the global farming community is also facing a mental health crisis.

Thankful4Farmers is igniting a local and global conversation to amplify awareness and generate on-going sustainable funding to create transformational impact in regional and rural communities.

how we work

Thankful4Farmers is committed to funding initiatives to address systemic challenges facing agriculture and rural communities in Australia. 



Thankful4Framers partners with brands to co-brand products, services or experiences, to raise money to support Australian farming and regional communities


Local Organisational & Charity Partners



90% of all money generated by Thankful4Farmers co-brand product partners goes to fund programs and initiatives to support local farming, regional and rural communities

our ambassador matt moran

As a pioneer in Australia of the ‘paddock to plate’ philosophy, Matt Moran is a firm believer in the importance of consumers being connected to the source of their food.

Matt is also a fourth generation farmer who still owns and operates a farm to this day. Matt’s passion for fresh, seasonal food, is more than lip service. With his strong connections to the land, Matt’s many restaurants champion the very best in Australian produce.


With over 30 stellar years in the food industry behind him, a plethora of awards to his name, a handful of best-selling cookbooks under his belt, television presenter on some of Australia’s best loved cooking shows and co-owner of Australia’s most celebrated dining establishments; it’s safe to say that Matt Moran is an Australian food icon.  Matt Moran is Thankful4Farmers.

take action

- you can make all the difference


as a consumer

Look for the Thankful4Farmers logo on products on supermarket shelves, on menus in restaurants and cafés across Australia.

With every product you purchase with the Thankful4Farmers logo, you will be demonstrating your support and commitment to Australian farming and regional communities.

Can’t find products in your supermarket? Use the #Thankful4Farmers to tell your local supermarket that you are Thankful4Farmers and they should be too!


as a brand

Show your customers that your brand is Thankful4Farmers and committed to supporting Australian agriculture and regional communities.

It’s simple:

  • Decide to be Thankful4Farmers

  • Pick a meaningful product or products from your current line-up to co-brand. A portion of sales go directly to the Thankful4Farmers initiative

  • Help change the world...

Contact us now to become a Thankful4Farmers Product Partner


as a sponsor

Where it is not possible for organizations to co-brand product, you can still show your commitment to Australian farming and regional communities through sponsorship opportunities.

To learn more about how you can be a Thankful4Farmers sponsor and our sponsorship packages, contact us now.


please donate to thankful4farmers

Your donation allows us to deliver real impact across technology, health & wellness and communities for farmers and rural communities.

  • Investing in research and technology to create sustainable transformational impact.

  • Delivering services and solutions to address critical health & wellness needs

  • Identifying resources and infrastructure needed to enable communities to thrive and grow.


our commitment to a better world

Thankful4Farmers is an initiative by Thankful.  Thankful’s mission is to create a healthy and positive world.


Thankful is based on the science-backed principle that practicing gratitude increases overall individual happiness and can improve mental health & wellness.

The Thankful initiatives are designed to enable brands and consumers to engage with the UN Sustainable Development Goals to improve our world, now and for generations to come.

Our Thankful4Farmers Initiative focuses on delivering these SDG goals;


share why you're thankful4farmers

@thankful4farmers  #thankful4farmers

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